Spoormaker & Partners
A specialist building-services engineering firm, made legible to the people who commission buildings.
The business
Consulting engineers since 1964, responsible for the systems nobody sees — mechanical, electrical, fire, plumbing, vertical transportation — inside buildings everybody knows.
The problem
The work is highly specialised and largely invisible. A generic web presence made a sixty-year engineering practice look interchangeable with anyone who owns a van.
The response
Lead with the invisible layer. Show the coordination, the integrated model, the disciplines working as one system — and make the scale of the buildings do the persuading.
The experience
A scroll-driven cinematic pinned across the opening of the site: the camera moves through the modelled system as you scroll, with the copy holding still while the depth layer moves.
The engineering
The sequence is modelled and rendered to video, then scrubbed by scroll position inside a pinned viewport rather than simulated live in the browser. Cheaper to run, far more reliable across devices, and it survives a mid-range Android.
The result
A seven-route platform with a published insight system, presenting a specialist practice at the standard of the buildings it works on.
- Design & development — Manqoba Nhlapo
- Direction — Tyler Brown
Bring us a similar challenge.
Tell us what is changing in the business and why now. If we are not the right partner for it, we will say so in the first conversation.